TATA SALT 1KG

Launched in August 1983, Tata Salt was the first national brand of packaged salt to be marketed in India. To millions of Indian housewives, it presented a welcome move away from the loose, unbranded salt of suspect quality to the reassurance of clean, pure salt – guaranteed by India’s most trusted business house. As consumer acceptance of Tata Salt grew, so did the attractiveness of the category to potential manufacturers and marketers, both large and small. The last 19 years have seen the launch of scores of new brands of packaged iodised salt, including over half a dozen national brands. Yet, Tata Salt continues to be the leader in the category with 37 per cent share in this segment.